Calvin Klein Ad

This add, taken from the Unofficial Calvin Klein Ads Archive shows two women with what appears to be a couple of guys behind them. The women are dressed very modestly with clothing that is fully covering their figures. The sex appeal is this ad is very different than the sex appeal that one would see in most advertisements today. This picture is from the nineties judging by the appearance of the clothes although the actual year of the picture is unknown. The clothing is very flattering yet not immodest and does not compromise the dignity of the ladies in the picture.
While viewing several of the pictures on the Calvin Klein website, it is interesting to see the progression of the clothing even from just ten or fifteen years ago. It would appear that more often than not the models become more seductive with fewer clothes on their bodies as the years progress. The use of sex appeal is very much a temporal idea which makes me wonder what advertisements will look like in another ten years?
I find this ad to be effective even without the blunt use of sex appeal. I also find it to be quite appropriate to all eyes of all ages. However, in regards to some of the other advertisements, I cannot say the same.
I think that this ad appeals to pathos in several ways. It is interesting to see that although quite modestly dressed the ladies still have guys standing behind them. This would appeal to emotion and make a person think that even though the women are dressed modestly it does not make them ugly or undesirable. They are beautiful with all of their clothes on which would appeal to the emotion of women whose mind set tends to be the opposite.